CRM (Customer Relationship Management) and ERP (Enterprise Resource Planning) software are powerful tools for a business or enterprise to use. CRM handles the sales, marketing, and customer service information.
A good CRM strategy will help you to:
- Nurture leads and achieve your sales targets using automation for communication and processes
- Map out an accurate customer journey and identify opportunities for better marketing
- Offer outstanding customer support across multiple channels through a centralized portal
- Track employee performance, identify resourcing needs, and simplify the recruitment process
- Manage your contacts efficiently for customers or partners in your supply chain
